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Blog: Understanding corporate strategy theory

 
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Blog: Understanding corporate strategy theory
by Connect Admin - Wednesday, 8 December 2021, 6:23 PM
 

Igor Ansoff is considered the father of strategic management. He was a significant thinker who systemised how people consider business strategy. Other strategic thinkers have followed him while others have argued against him. Ansoff’s book Corporate Strategy (Ansoff et al., 2019) laid the foundation for the subject of business strategy while setting academic direction for his career. More details