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LSST students speak with the creatives behind viral Weetabix and Heinz beans tweet

 
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LSST students speak with the creatives behind viral Weetabix and Heinz beans tweet
by fahim hasan - Thursday, 4 March 2021, 12:05 PM
 

What Marvel’s Endgame did for assembling the Avengers, Weetabix did for brands in a single internet-breaking tweet that asked fans to bizarrely enjoy Weetabix with Heinz Baked Beans. With over 134.5K responses from well-known brands, celebrities and even mentions at the House of Commons, social media has never seen anything quite like it. LSST arranged for its students to speak with Graham Goodkind – the founder and CEO of Frank PR – about how his team created the landmark tweet. More Details